Case Commentary Essay Example | Topics and Well Written Essays - 1500 words

Case Commentary - Essay Example The bone of contention was that while domestic companies were allowed to set their own individual baselines, the foreign companies were not allowed to set their own baselines and had to comply with those established by the Act.12 The US government argued that while it was possible to evaluate the small number of domestic companies compliance with the Act based on their baselines, using the same approach for foreign companies that were more in number would place an unjustified quantitative pressure on the Environment Protection Agency (EPA). The statutory baselines for the foreign companies were, therefore, necessary to allow EPA function. They further argued that the Act was absolutely necessary and in compliance with Article XX for human health protection, clean air and conservation of exhaustible natural resources. This case was unique in that while it pursued the greater environmentalist goals, it was based on trade disputes thus its arbitration by the WTO appellate body was justified.34 On 24th January 1995, Venezuela requested a WTO address while Brazil did the same on 10th April 1995. The two countries alleged that the US Clean Air Act discriminated against their rights and violated the General Agreement on Tariffs and Trade (GATT) Articles 1 and 3, and Technical Barriers to Trade (TBT) Article 2. On 10th April 1995, a panel was set up to review the complaints and evidence presented by Venezuela. The panel was finally formulated on 26th April 1995. Upon a request from Brazil, a third panel was set up on 19th June 1995 to specifically review Brazilian complaints and evidence. On 31st may 1995 it was decided that the two panels reviewing Venezuelan and Brazilian evidences and complaints be coalesced into a single panel. The decision to coalesce the two panels was reached in accordance with Article 9 of the Dispute Settlement Understanding (DSU).56 The panel concluded its review and

Marriott Hotel Ansoff matrix Essay Example | Topics and Well Written Essays - 1000 words

Marriott Hotel Ansoff matrix - Essay Example Market penetration refers to a strategy where the organization enters a new market with its existing products (Oh, 2009). Through the market penetration strategy, a company can increase consumption of existing customers through rebates or overhauling of the business (Waters, 2006). According to Reid and Bojani (2010), this strategy aims at increasing the usage and number of the present customers either by attracting new consumers those from the competitors. In order to attract new customers, Marriot Incorporation has undergone a revamp of its promotional determinations that lay emphasis on the consumers (Olmsted, 2014). The company had recognized that though they would regard themselves as one of the best brands in the world, they lacked the zeal to appease customers. Starwood’s chain of hotels, one of Marriot’s rivals, challenged Marriot to look for the younger people in order to increase its market share and customers. Marriot hotels have in the past few years concent rated on offering their brand online to customers who like surfing all day. The company has a blog called â€Å"Marriot on the move† that accommodates people online (Marriott News Center, 2014). This blog has become an outstanding channel of providing entertaining stories and news on the company’s present, past and future prospects. This blog has gained a huge audience through the high number of followers in social media. As with other industries, user-targeted content is particularly vital in hospitality. Organizations that do not take advantage of the use of social media in the present age may miss out on a cheap platform that allows the company to interact directly with the clients (Bhttarai, 2014). In this regard, Marriot Incorporation has successfully expanded its operations across the world through revamping the organization to target new customers and